Learn How to Optimize Your Prices to Maximize Total Profit
Online Masterclass
From the Profit Professor
12 Lessons
Step by Step Instruction
Downloadable Tools
Course Resources
An incredible learning experience
A world-class course brought to you by Profit Professor custom developed for the modern ecommerce seller!
Optimize Your Prices
After completing 12 lessons you'll know how to determine your elasticity of demand and optimize your prices to either maximize total revenue or total profit.
Conventional Price Strategy
The Price Elasticity Process
Structuring and Executing Price Experiments
Generating a Demand Curve
Calculating Optimial Price Points
This course is right for you if...
This course isn't for everyone - but it has been created specifically for you if you meet the criteria below.
You sell products and/or services direct-to-consumer
You sell through ecommerce or over the phone
You're currently driving traffic to your store
You don't yet know your elasticity of demand
You want to optimize your price to either maximize total revenue or total profit (btw, it’s not the same price to do both, but you'll learn how to calculate each price point).
12 Step Lesson Plan
This course takes you on a journey through 12 lessons that are detailed and comprehensive. Video lectures, step by step over the shoulder learning, and downloadable content such as the pricing optimization workbook are all included as part of this course. Brief summaries of the lessons in the course are below.
01
Why Price Elasticity Optimization
Standard pricing strategy is a great starting point, but it has nothing to do with what truly matters - the price your customers are actually willing to pay for your products/services.
02
Standard Price Strategy & Why It's Lacking
An overview of standard pricing strategy methodolgies is provided in this lesson. Each method is broken down with the positives and negatives pointed out and why these standard strategies won't get you to the optimal price point.
03
Overview of the Demand Curve
An overview of the demand curve is provided as well as the elasticity of demand concept adapted for the modern ecommerce seller, which is the basis for optimizing price.
04
Demand Curve Structure
A practical guide is laid out in this lesson to establish a demand curve for your business using data from your own customers and their buying decisions.
05
Executing Price Tests
This lesson guides you through how to structure and properly execute price tests to gather data points that you will need for calculations later in the course.
06
Generating Your Demand Curve
You will learn how to create your own demand curve in this lesson with step by step and over the shoulder learning. A template is also provided for you so that you don't need to recreate the structure from scratch.
07
Marginal Cost
This lesson provides instructions on how to determine your marginal cost, which will be used in calculations later in the course.
08
Optimize Revenue or Profit?
The price point that maximizes total profit is different than the price point that maximizes total revenue. This lesson provides information on each strategy to help you determine what you are optimizing for.
09
Price Point to Maximize Profit
A step by step tutorial with over the shoulder learning is contained in this lesson. Every step and calculation to determine the price point that maximizes toal profit is contained in this lesson, along with a helpful template that is available for download.
10
Price Point to Maximize Revenue
Just as in the prior profit lesson, a step by step tutorial is provided in this lesson to calculate the price point that maximizes total revenue. Even if you plan to optimize for profit, it is helpful to know the price point that maximizes revenue and to determine how far away it is from your optimized profit price point.
11
Fine Tuning Your Price
How to fine tune your optimized price point is covered in this lesson using adjacent pricing strategies as well as consumer psychology.
12
How to Present Your Findings
This lesson covers how to present your findings to WOW your team and get buy-in across your organization. Template graphics are provided that you can customize to show off your data and optimal price to impress any audience.
Course Features
With Profit Professor, you can improve your skills on your schedule with evergreen content and direct email support from the course creator.
Endless Education
Access to course content doesn't expire, so you can reference the material again and again to continually optimize your prices
Anytime, Anywhere
Consume lesson plans on your schedule at your convienence- anytime and on any device in any location
Email Support
Email support is included with each course so you can rest assured that your questions will be answered by the course creator
Download Material
This course includes downloadable content including a template that automates equations covered in the course to optimize price
Get started today
Our course is best in class and we stand behind its quality. This course includes:
Hours of on-demand video
12 engaging lessons
Over the shoulder learning
Downloadable resourses
Access on mobile
Subject matter expert lecturer
Act now before prices go up!
Scott Wilkinson
Former President & CEO of Inogen, Inc.
Byron pioneered an innovative method to optimize price and our commercial team used it repeatedly to maximize total margin resulting in millions of dollars of additional profit for the company. Most businesses don't know how to optimize prices - I highly recommend that they learn this invaluable skill from Byron.
Hi, I'm Byron Myers
Entrepreneur, Sales & Marketing Executive, Profit Professor Instructor
Quick Facts about me:
● Started a med-tech company, Inogen, in college in 2001 and took it public in 2014
● Led all sales & marketing for the company, grew revenue >$360 million/year. Retired from the company in 2021 after 20 years of service.
● Developed a unique approach to pricing optimization and used it continuously over years to maximize profit
● UC San Diego, Rady School of Management, MBA. UC Los Angeles, Anderson Graduate School of Business, Medical Mktg Program. UC Santa Barbara, Economics/Mathematics, B.A.
● Recognized as: Entrepreneur of the Year by Ernst & Young, 30 Under 30 Coolest Entrepreneurs in America by Inc Magazine, Masterminds 40 Under 40 by University of California, + more
You have questions. We have answers.
Prefer a done-for-you service?
If you prefer a fully managed option to optimize your prices, please reach out to hello@profitprofessor.io to schedule a conversation.
